CONCEPT EXPLORATION / Brand & creative
An identity with room to grow.
Brand strategy · Identity · Art direction
SELF-INITIATED CONCEPT · NO CLIENT RESULTS CLAIMEDAN EXPLORATION IN EVERYDAY GROWTH
& good.Make room for a little more life.
✳
ground& good.Make room for a little more life.
g&g.ROOTED IN THE EVERYDAY.
01
The challenge
Explore a recognizable identity that works equally well in print and on a small screen.
02
The thinking
A typographic system paired with a simple botanical form and a restrained material palette.
03
The outcome
Self-initiated visual exploration, available as an example of creative direction only.
NEXT EXPLORATION
A more considered kind of commerce.
YOUR NEXT CHAPTER
Let’s make it
worth remembering.
Tell me where you want to go.
Let’s work out how to get you there.
DESIGN WITH INTENT. BUILD WITH CARE.